Zhejiang packaging machinery (Shanghai) Co., Ltd.
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An analysis of the present situation and development trend of food packaging machinery in China
[electromechanical online news] food machinery is an important means of processing of agricultural products into value-added, to promote the efficiency of agriculture, agricultural product value-added and increase income of farmers has play a decisive role position.
Food packaging machinery industry in China started in the 1980 s, rapid development in the past 1980 years, rapid growth in 1990, through the introduction, digestion, absorb the domestic production, at present the basic form to complete, basically rational layout, varieties of basic support, technical level and the development of food industry and independent industrial system. China's food packaging machinery technical level and international level gap is narrowing, a few products close to international advanced level, product level on a new level, began to scale, complete sets of automation, the trend of transmission, high technology content, complicated preparation began to appear.
In recent years, food packaging machinery industry in China has shown a rapid growth trend. So far, the national food packaging machinery production enterprises have more than 6000, nearly 2000 kinds of varieties. According to statistics, in the food packaging machinery industry, with annual sales of over 100 million enterprises have more than a dozen, with annual sales of more than 30000000 yuan approximately 50 enterprises; these large enterprises have the technology level and production capacity is higher, are willing to participate in the international market competition, industry 75% of exports are produced by more than 60 enterprises.
1-12 in 2012, the development of the national food packaging machinery industry showed steady recovery momentum, growth rate of gross industrial output value and sales output value is 8.07% and 7.63% respectively compared to the same period; shipment value year-on-year growth rate reached 25.22%. Visible China food and packaging machinery industry than in the past has made considerable progress, but this is just the output growth, for the lack of long-term development of the industry there is great.
Market analysis of applicability
As the processing object, the variety of food industry processing properties and process conditions are different, so the food machinery must use to meet the processing requirements of the final products, and for food quality, safety and health, nutrition and convenience have specific requirements. Therefore, food machinery in addition to a general machinery products in common, also has its market suitability requirements.
(1) the size of applicability. Equipment of our country food processing enterprises are mainly divided into large, mistress, scale. According to the national industrial policies and industry development requirements on the development, large production scale, and small scale production enterprises should be according to the law of market economy emerge of itself and perish of itself. However, equipment of our country food machinery manufacturing industry production equipment, mainly to small and medium enterprises, and complete sets of equipment for large use there is still a large number of imports.
(2) the availability of technology. The technology level of China food machinery existing mainly divided into high, middle, low three levels. According to the national industrial policies and industry development requirements focus on the development of high-end technology, level, and low technical level should not focus on supporting the development of the industry, with the gradually be eliminated. However, China's food machinery manufacturing equipment level, mainly in low-end, while high-tech products currently used rely heavily on Foreign Company supplies.
(3) the seasonal applicability. Due to a wide variety of products, there are many food processing belongs to the seasonal production, such as potato, sweet potato, cassava processing processing processing, fruit processing, vegetable processing, sugar processing etc.. The need for food machinery seasonal production, must fully consider the technical requirements of different geographical conditions, different seasons and different seasonal products.
(4) safety applicability. Safety applicability is in food processing machinery safety, production safety and food safety. One is the safety of machinery. Is not caused by mechanical damage effect, will minimize the risks. Two is the production safety. To production safety, industrial hygiene, protection of workers in production safety and health as the premise, safety behavior of people and the required safety production conditions of material from the management, production technology and equipment. Three is the food safety. Including food hygiene, food quality, food and nutrition and other related aspects.
(5) health applicability. Manufacturing food machinery design, process requirements of the mechanical structure of the Wei cattle, mainly including product contact surfaces and non contact structure material, surface structure, cleanability, durability, can check the hygiene requirements; for the mechanical structure of food machinery, should determine the critical control points of health risk, take measures to to ensure the mechanical structure of the hygiene requirements.
(6) complete sets of applicability. Industrial food processing problems, mostly single production, but to form a production line. Therefore, complete applicability is very important to guarantee continuous operation, balanced production, process performance and product quality, the complete set of principles is to achieve reasonable economic scale, meet the technical requirements as well as between equipment and equipment reasonable matching, so that the production line running, health and safety, energy saving and convenient repair, ensure the production line the advanced nature, the rationality and reliability.
The strategic environmental analysis
The strategic environment of food machinery industry, internal factors influence its strength, analyze the external environment of industry based on. The internal factors mainly include the strengths and weaknesses, opportunities and challenges of the external environment including.
(1) advantage analysis. One is the development speed of the fast food machinery, recently has entered the development period of product structure adjustment, improve the ability of innovation and development and in line with international standards. The two is the formation of a group of a certain advantage of the food machinery manufacturing enterprises, the formation of a certain development ability of R & D team. Three is the government at all levels attach great importance to the agricultural product processing industry and the food industry, create a favorable policy environment and market environment for the development of food machinery.
(2) disadvantage analysis. One is the overall technical level of food machinery behind, some high-end products are mostly taken introduction, generic mapping or reference design methods of manufacture, low level of most products repeated serious. The two is the independent development ability is weak, inadequate investment in scientific research, industry, the vast majority of enterprises do not have the capability of R & D. Three is the main industry of high-tech mainly rely on foreign countries, with independent intellectual property rights of the products are less, the lack of strategic measures of technological leapfrogging the industry, it is difficult to carry out technical innovation in the majority of enterprises.
(3) analysis of the challenges. One is the foreign new alternative products continue to emerge, food machinery, high-end products in China upgrading will continue to rely on foreign. The two main rival foreign continues to increase, they rely on technical superiority, strong quality advantage and advanced marketing strategy, attracting advanced equipments in China, many users are willing to buy foreign. Three is the technical barriers of developed countries to implement the higher the barrier, the technical barriers to a large number of setting in to our technical equipment and materials, resulting in China's imports of many food machinery and materials can only use, difficult to independently update. According to the above analysis of the strategic environment, "eleven five" opportunities and challenges of development of China's food machinery manufacturing industry during the period of coexistence, advantages and disadvantages. But from the overall macroeconomic analysis, the opportunities outweigh the challenges, advantages outweigh the advantages. According to the analysis based on SWOT theory, we should implement the reverse strategy, make full use of opportunities for the development of food machinery manufacturing industry, the change of the internal conditions and environment, the adjustment of industrial structure, accelerate the pace of technological innovation and in line with international standards, promote industrial upgrading. At the same time, the existing advantages of China food machinery manufacturing industry, to take positive measures to cope with the challenges, overcome the disadvantage, cultivating core competitiveness, is the route one must take the development of China's food machinery manufacturing industry.
Development trend analysis
The development trend of the international food machinery, mainly to the following aspects:
(1) technical standard assimilation. In order to international technology exchange and trade consistency and coordination, the world's food processing and food machinery technology standards have to move closer to international standards or the standards of the European Union, which is an important measure of global food machinery field of circumvention of technological barriers. Which country did not do so, which country's food machinery manufacturing industry will be hampered in international trade, food machinery market competitiveness which country would not go. Especially, the members of WTO, enough to international standards as the basis for their technical regulations, thereby strengthening the international standards in the harmonization of national technical regulations of the role, to further consolidate the international standards in the implementation of the globalization of production and manufacturing status.
(2) the utility of high-tech. Today's food machinery market competition is the main competition, is the development of the theme of food machinery manufacturing industry to enhance the technical content. In the food machinery, through the use of new technology can increase the production efficiency, reduce energy consumption, increase the yield and value added, maintain the nutritional composition of food, flavor and ensure food safety. At present, the developed countries widely used high-tech application to food machinery, which has introduced a higher technological content, more human new products and new equipment, the equipment, the performance is greatly improved. Therefore, new and high technology is an important part of food machinery grade, on the level of the development, has the widespread application prospect.
(3) the height of the equipment efficiency. High efficiency in food processing, mainly adopting the technology of mechatronics and optical, electrical, hydraulic, automatic control technology to achieve, intermittent production equipment is replaced by a continuous production equipment, instead of general production equipment by the specialized production equipment, small and medium-sized production equipment is replaced by one type of production equipment. The production line of continuous production, professional operation, automatic adjustment, the scale of operation, can significantly improve the production efficiency and economic benefits. At present, many food machinery manufacturing enterprise or Multi-National Corporation, most development highly automated production line, production scale production equipment, efficient production to win the market competition ability.
(4) the quality control process. Food processing and production mode of modern international, is will focus on quality assurance by the inspection of the final product of traditional transfer to the regulation to the key control points of process, its purpose lies in: one is to reduce the processing process error occurred, will reduce human or equipment for food processing error to a minimum; two is to prevent contamination or deterioration of quality environment in unsanitary conditions, may work, avoid caused by mass production of substandard product loss. Therefore, one of the world's food machinery technology development mainstream, is to make the food processing technology throughout the control requirements of quality and safety.
(5) technology and equipment safety. Based on the global food safety is becoming more and more serious, the developed countries the introduction of large meet food machinery quality and safety requirements, safety from the start of the device itself to food processing. There are two ways: one is to improve the equipment technical specification: two is the design, manufacture and application in accordance with the technical specification strictly organize food machinery. In this technical specification, the main mechanical safety and health food machinery requirements, this is common for international food machinery research, development, manufacture. Food machinery of all countries in the world to be in line with international standards, must comply with these basic requirements.